Cf. Chambray
Cambric is a yarn-died, plain-weave cotton fabric. Cambric is also known as 'Chambray'. This type of fabric is probably named after the linen weaver Jean-Baptiste from Cambrai in France, who, as legend has it, was the first person to produce this type of fabric. The 'frosted effect' is typical for the smart casual quality of these shirts. Fine white threads are woven into the fabric. For this reason, Chambray is also known as 'faux monochrome', i.e. apparently monochrome fabric.


Casual style

'Casual’ means easy-going or relaxed and thus a light, comfortable style. However, this does not mean tracksuit bottoms and sportswear; instead, casual wear refers to comfortable everyday clothing - this includes for example cotton trousers, shirts and loose clothing. The term 'smart casual' refers to casual wear that can be worn at work as well: dark blue or black jeans, high-quality t-shirts and polo shirts. 'Business casual' is a fashion style that is a bit more elegant: This includes, for example, a suit that can be worn with an unbuttoned collar and without a tie, or a skirt that you can combine with a smart knit jumper instead of a blouse or blazer. 


Chalice collar

A chalice a typical collar shape for blouses and is shaped like a chalice or funnel; in other words, it opens up wider to the top and thus has a very elegant and feminine look.



Chambray is a plain weave fabric that is made using white warp yarns and coloured weft yarns. This gives it a slightly subdued colour. Two-colour chambray is made of coloured (not white) warp yarns with different coloured weft yarns. The colour mixture created looks richer and darker.


Combi cuff

There are different ways to finish off a sleeve. Combi cuffs are the most versatile of cuffs; this type of cuff can be fastened with two consecutively arranged buttons or with cuff links. The cuff can then be better adjusted to the width of the wearer's wrist and thus also fits men with very slim or very broad wrists. Cuff links can be worn in a second button hole between the two fastening buttons. This feature adds a very elegant touch to a classic cuff if needed.


Comfort Fit

Comfort Fit describes ETERNA's line of comfortable cuts. It is available for shirts and blouses. This line will be appreciated especially by people who like smart but not restrictive clothes. Other cuts are Modern Fit and Slim Fit.



Cotelé is a special construction with three-dimensional ribs running lengthwise. It is tightly woven and has an elegant sheen.



Cotton is a popular material for clothing. This natural fibre is derived from the cotton plant. ETERNA sources the cotton for its shirts and blouses from producing regions in Egypt and Georgia, USA. We use extra long staple cotton with a fibre length of at least 35.7 millimetres. The fibre length of cotton, also known as the staple, is among the defining properties for the quality of the material. The higher the staple length, the smoother and more durable the yarn. Only 3% of the worldwide cotton production complies with ETERNA's quality standards.


Cowl neck

The cowl neckline comes in many variations from subtle to bold. In its basic form the cowl neck is round and resembles a waterfall due to its folds. The draped fabric is very ample and is ideally combined with plain cuts.



A small detail, namely the finish of the sleeve, the cuff, effectively determines whether the shirt has a sporty, classic, elegant or festive look. Cuffs come in different versions, e.g. a sporty cuff, the two-button cuff, the cover cuff and the combi cuff.


Cuff link

Cuff links are an accessory used to close a cover cuff and as a piece of jewellery for men at the same time.



In ETERNA's CUSTOM MADE line, shirts can be completely made to fit the customer's individual style and figure. A free choice of fabrics, cuts, sizes and widths, as well as individual embroidery turn a shirt into a highly individualised item of clothing. The individual features of a CUSTOM MADE shirt include a choice of various collar and cuff designs. Far more than 10,000 individual options are available in the CUSTOM MADE program - in this way almost anyone can create a perfectly fitting tailor-made shirt.


Custom made – properly!

No one likes to wear ill-fitting clothes. To make sure that the shirt or blouse fits perfectly, it is important to pay attention to the fit and right size. Or you can have a shirt individually tailored, which is a service ETERNA offers thanks to its CUSTOM MADE program. Whether it's a tailor-made shirt or simply a matter of selecting the right size in ready-to-wear clothing: the important thing for the customer is to know his/her body size. Below we explain how to determine your correct size:

The sleeve length must be measured while standing up. The measurement must be taken with the arms angled at the sides, and the length must be measured with a measuring tape at the outside of the arm, the so-called elbow-point. The measurement must be taken from the shoulder bone to the end of the desired end of the cuff.

To determine the right size of collar, the measuring tape must be placed around the neck, just below the larynx, where you later wish to fit the collar of the shirt. When taking the measurement, the index finger should be enclosed by the measuring tape to ensure that the collar fits comfortably and not too tightly.

In women, the circumference of the upper body is called bust size; in men it is often referred to as chest measurement. This measurement is taken across the breast at the widest point (usually at the level of the nipples), measured from the left to the right side seam. The measurement is then multiplied by two to arrive at the circumference.

To determine the waist measurement, measure across the most narrow part of the upper body, from the left to the right side seam. To obtain the circumference, multiply the measured valued by two.

For women's clothing, the hip width is also often crucial for the fit. This is calculated by measuring the hip circumference horizontally at the widest part around the body.

The body length or shirt length must be measured from directly below the collar to the desired hem of the shirt. In a classic shirt, the shirt hemline should end just below the buttocks. When taking the measurements, it should be kept in mind that the shirt folds and the cut of the back will cause the shirt hem to creep up somewhat when worn.