Denim is a robust cotton twill. Genuine denim is dyed with the indigo dye which, in the case of very dark denim, can stain light pieces of furniture. Through washing and use, denim gradually acquires its characteristic popular lighter used look.
A double cuff or French cuff is the most elegant finish for a shirt sleeve. For dinner jackets, a French cuff is 'de rigueur'. It consists of a double layer of fabric, which is why it is also known as double cuff. It is folded back towards the wrist and can only be fastened with cuff links. A cover sleeve is suitable for festive events in particular, but it can also be worn to work.
Double weaves are made of fine yarns which form two fabric layers. These are permanently joined together. This gives the fabric two different sides. One side can be lighter than the other or even have a different design – e.g. one side is checked and other other is plain.
The double-button cuff is one of many ways to finish off a sleeve. In this case, two fastening buttons are sewn next to another. Previously, this type of button was also known as tennis cuff, as typically long-sleeved shirts were worn for playing tennis, and the outer cuff button allowed for more freedom of movement during the game. This cuff is particularly suitable for sporty leisure shirts or plain business shirts.
ETERNA specialises in non-iron shirts and blouses. Cotton fabrics are treated according to a complex and complicated method, licensed especially for ETERNA, to achieve the best wear and care properties. Non-iron men's shirts and women's blouses are drip dry; in other words, the fabric straightens by itself after washing and does not need to be ironed. The best results are achieved if you neatly hang up your drip dry shirt on a coat hanger immediately after washing. You can only be sure that you won't need to iron your shirt or blouse if fabrics are specifically labelled ‘drip dry’ or ‘non-iron’.
Dynamic Cotton is the name of a special fabric used by ETERNA. This delicate Swiss cotton fabric has an elasticity of 15 per cent. . In 2011, shirts and blouses made of pure cotton which is elastic, but without added synthetic fibres such as elastane, were launched for the first time. Dynamic Cotton shirts offer excellent comfort and are non-iron. Any creases in the fabric are smoothed out naturally by body heat.