Cf. drip dry
ETERNA specialises in non-iron shirts and blouses. Cotton fabrics are treated according to a complex and complicated method, licensed especially for ETERNA, to achieve the best wear and care properties. Non-iron men's shirts and women's blouses are drip dry; in other words, the fabric straightens automatically after washing and does not need to be ironed. The best results are achieved if you neatly hang up your drip dry shirt on a coat hanger immediately after washing. You can only be sure that you won't need to iron your shirt or blouse if fabrics are specifically labelled ‘drip dry’ or ‘non-iron’.