Semi-stiff collar

The semi-stiff collar is the clothing item that gave the established fashion company ETERNA its name. The founders of the company, the Hönigsberg brothers, named their invention - a semi-stiff collar made of patented double-weave - ETERNA, which then became their brand name. Thus, they created a novelty: For the first time, collars no longer had to be buttoned on to shirts.

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